About
Smidi AI is a Stockholm-based consultancy that builds solutions to clear business bottlenecks and teaches teams to delegate real work using AI. It works with small to mid-size companies across industries with a special focus on ecommerce.
Who you'll work with
“I help people make AI their advantage and not just another tool. I’ve spent the last 13 years driving sales and improving experiences in digital channels on the brand side and in management consulting across Europe and the Americas. That work shapes how I help businesses today with AI adoption, by combining commerce expertise with technology.”
Daniela Cordero, founder
Why I started
Being immersed in AI I see how incredibly fast it is developing while companies are not keeping up, people feel overwhelmed and unsure how to use it. I built Smidi to close that gap and give teams the guidance they need to start winning with AI.
My background
For years I helped brands understand what makes customers buy and turn digital channels into sales. Then AI came along and changed how that work gets done. Now AI is at the center of my work and my experience keeps my approach grounded in what actually drives business results.
Built on experience in commerce, sales and AI
Caroline Lind, CEO DPJ Workspace
“Over a series of 1:1 sessions with Daniela at Smidi AI, I learned to use AI in a practical way that makes my everyday work as CEO simpler. Just as valuable, she helped me see the potential ahead: where AI can be used in the business and what it makes possible going forward.
I have also worked with Daniela before, when she was our e-commerce consultant in a previous role of mine, so I knew what to expect: someone who understands the business and makes things concrete. I warmly recommend her to anyone who wants to start using AI in a way that actually fits their work.”